Avenue Hair | Driving Growth with Targeted Google & Meta Ads
CATEGORY: Performance Marketing
PLATFORM: Google & Meta
SERVICES: Google Ads, Meta Ads
BUSINESS: The Avenue Hair
The Challenge
The Avenue Hair, a premium salon with a focus on luxury experiences, faced growing pressure to stand out in a crowded and competitive market. While they had invested in digital advertising to drive bookings and attract new clients, their previous campaigns lacked strategic direction and optimisation, leading to wasted ad spend and underwhelming results. The salon struggled to translate their brand’s premium positioning into effective online visibility, leaving untapped opportunities for growth. Recognising the need for a more sophisticated and data-driven approach, owner Sarah approached Pragmatik Marketing to transform their advertising efforts. The goal was clear: craft a strategy that would attract high-value clients, increase bookings, and establish The Avenue Hair as a leader in the premium salon space.
The Solution
Pragmatik Marketing designed a comprehensive 12-month dual-platform advertising strategy driving a cohesive approach across all customer touchpoints.
Attracting High-Value Clients
A cornerstone of the strategy was a brand campaign launched on both Meta and Google. Engaging video content offered potential clients an immersive glimpse into The Avenue Hair’s luxurious ambiance, talented team, and the exceptional results they could expect. This content differentiated The Avenue Hair from competitors and connected emotionally with the target audience. Advanced audience segmentation ensured the campaigns reached individuals who valued and sought premium salon experiences.
Increasing Bookings
On Google Ads, we created and optimised campaigns to capture high-intent search traffic, focusing on individuals actively looking for premium hair salon services in the local area. By refining keywords, reducing the Cost Per Click (CPC), and improving ad copy, we drove quality traffic directly to The Avenue Hair’s website and booking platform, making it simple and seamless for clients to book appointments.
Establishing Market Leadership
A cohesive campaign and content strategy extended beyond advertising, ensuring every client interaction reinforced The Avenue Hair’s premium positioning. We integrated the campaign seamlessly across social media while informing email, window signage, and in-salon signage. This consistent branding captured attention at every stage of the customer journey, building trust and maximising engagement. Testimonial videos and premium service highlights further strengthened The Avenue Hair’s market leadership by showcasing their expertise and client satisfaction.
Pragmatik Marketing has completely transformed our business. Their strategies brought in the right clients, boosted our bookings, and made everything from our ads to social media feel cohesive. We’ve seen incredible growth and couldn’t be happier with the results – SARAH, OWNER
The Result
Pragmatik Marketing’s targeted advertising and cohesive campaign strategies delivered exceptional results for Avenue Hair, driving growth and solidifying its market leadership. Key achievements include:
107% Increase in Conversions
- Over 231 salon visits, 512 appointments, and 600 phone calls between July 2023 and July 2024.
- Significant growth in high-value new clients, contributing to long-term business success.
High-Performing Google Ads
- Achieved an average 6.34% Click-Through Rate (CTR), doubling the industry average (2-3%).
- Reduced Cost Per Click (CPC) from $1.75 to $0.68.
Meta Ads Success
- Generated 316,000+ impressions, 95,351 reach, and 6,800 clicks.
- Achieved a Cost Per Landing Page View (CPLPV) of $1.80 and a CTR of 1.5%.
Revenue Impact
- Total ad spend: $8,063 ($5,186 on Google Ads, $2,877 on Meta Ads).
- Total revenue: $1,238,797, yielding a Marketing Efficiency Ratio (MER) of 238.84x—earning $238.84 for every $1 spent.
20.7% Revenue Growth
- Revenue grew by 20.7% compared to the previous year.
These results showcase the power of a well-executed, data-driven strategy to drive business growth and establish The Avenue Hair as a leader in the premium salon industry.
