Peacock Glades | Driving Awareness & Sales for Land Development
CATEGORY: Performance Marketing
PLATFORM: Meta (Facebook & Instagram)
SERVICES: Meta Ads
BUSINESS: Peacock Glades
The Challenge
Peacock Glades, a picturesque development site offering prime residential lots, sought to generate interest in its first available lot—complete with a pre-existing dwelling—while also building broader awareness of the entire site. Geoff, the owner, had already laid a strong foundation with traditional marketing efforts, including partnering with a local real estate agent to promote the development locally. However, as competition in the real estate market intensified, Geoff recognised the need to go further by leveraging digital channels to amplify visibility and reach a broader audience. The goal was clear: showcase the unique value of the first lot, including its desirable features and location, while simultaneously elevating the profile of the entire development. By establishing Peacock Glades as the ideal choice for first-home buyers and investors, Geoff aimed to create immediate interest while laying the groundwork for sustained success.
The Solution
To achieve these goals, Pragmatik Marketing implemented a tailored six-month Meta Ads strategy. This approach combined a dynamic advertising campaign with the creation of a high-converting one-page website to provide potential buyers with seamless access to essential details and a simple way to book viewings.
Building Awareness for Peacock Glades
We launched a brand campaign to highlight the development’s appeal to first-home buyers and investors. Stunning drone footage showcased the picturesque setting and promising lifestyle opportunities, supported by the tagline, “Your Dream Begins Here.”
Driving Interest in the First Lot
Targeted ads focused on the first available lot, emphasising its unique features, including the pre-existing dwelling, affordability, and convenient location near key amenities. Carousel creatives presented detailed visuals and concise messaging, inviting viewers to explore further.
Keeping Peacock Glades Top-of-Mind
Retargeting ads ensured potential buyers who engaged with the campaign or website were reminded to take action. Using strong calls-to-action like “Book Your Viewing Today,” these ads encouraged users to transition from interest to enquiry.
By leveraging advanced audience targeting and real-time campaign optimisation, we ensured every dollar spent drove measurable results, aligning seamlessly with traditional marketing efforts to expand the reach and impact of Peacock Glades’ promotional strategy.
The Meta Ads campaign by Pragmatik has been a game-changer for Peacock Glades. Not only did they help us attract solid enquiries for the first lot, but they also set us up with a strong pipeline of leads to work through. The results speak for themselves, and we’re excited about the opportunities ahead – GEOFF, PROPERTY DEVELOPER
The Result
Pragmatik Marketing’s targeted Meta Ads strategy delivered significant results for Peacock Glades, generating strong interest in the first available lot and building broader awareness of the development site.
Extensive Reach and Awareness
- Reached 87,804 unique individuals, ensuring widespread visibility for Peacock Glades.
- Delivered 358,028 impressions, with a frequency of 4.08, creating multiple touchpoints with potential buyers.
Engagement and Website Traffic
- Achieved 19,206 link clicks, driving substantial traffic to the website.
- Cost per Click (CPC): $0.086 NZD, highlighting cost-efficiency.
- Generated 6,476 landing page views, providing high-quality engagement with the property details.
Enquiries and Interest
- The campaign drove a steady flow of enquiries, with engaged prospects expressing interest in the first lot, while others enquired about future lots. These enquiries laid the foundation for ongoing discussions and future sales opportunities.
Budget Utilisation
- Total Amount Spent: $1,644.48 NZD, achieving an average cost of $0.086 NZD per click and $0.25 NZD per landing page view, underscoring the campaign’s cost-effectiveness.
The campaign successfully combined reach, engagement, and targeted messaging to elevate Peacock Glades’ profile and generate meaningful interest from prospective buyers. This strategic foundation supports both immediate and long-term marketing efforts for the development.
