Jennifer Carly Aesthetic Medicine | Boosting Discoverability with SEO and AI
CATEGORY: Search Visibility
PLATFORM: Google, WordPress
SERVICES: SEO, Content Marketing
BUSINESS: Jennifer Carly Aesthetic Medicine
The Challenge
Jennifer Carly Aesthetic Medicine, a leader in appearance medicine, struggled to stand out in a competitive market and capture high-intent traffic. Their existing SEO efforts fell short of capitalising on local searches, limiting visibility and underserved potential clients. Adding to the challenge, Jennifer needed to update her website content to comply with the stringent regulations set by the Therapeutic Goods Administration (TGA), which oversees the marketing of aesthetic services in Australia. With the rise of voice and conversational search reshaping user behaviour, Jennifer Carly required a forward-thinking SEO strategy that addressed foundational issues, ensured compliance, and leveraged advanced technologies to elevate visibility and drive growth. Pragmatik Marketing was tasked with delivering a solution that met these multifaceted needs.
The Solution
Pragmatik Marketing developed a comprehensive SEO strategy that combined technical improvements, regulatory compliance, and innovative optimisation techniques to enhance Jennifer Carly Aesthetic Medicine’s visibility and client engagement.
Traditional and On-Page SEO
- To strengthen the website’s foundation, we conducted a thorough audit to address technical issues, improve site speed, and enhance mobile responsiveness.
- On-page elements such as meta tags, headers, and alt text were optimised to align with search engine requirements while ensuring a seamless user experience.
- These efforts improved the website’s relevance, crawlability, and rankings, creating a strong base for further SEO enhancements.
TGA-Compliant Content Updates
- With Australia’s strict Therapeutic Goods Administration (TGA) regulations in mind, we updated website content to ensure compliance while maintaining clarity and appeal.
- This approach enabled Jennifer Carly to promote high-value treatments like Morpheus8, EvolveX and Hydrafacial while adhering to marketing standards, building trust with both clients and regulatory bodies.
AI-Driven and Conversational Search SEO
- Using advanced AI tools, we identified emerging keyword trends and created content tailored to conversational queries such as “What’s the best treatment for fine lines?”
- We also optimised the website to leverage AI-driven search platforms, ensuring Jennifer Carly appeared in relevant AI searches and stayed ahead of evolving client behaviours.
- This forward-thinking approach strengthened the clinic’s position in the competitive appearance medicine market.
Content and Local SEO
- Targeting local searches was critical to driving client bookings. We crafted engaging blog posts that addressed client pain points and frequently asked questions while optimising the site for geo-targeted keywords like “skin clinic near me.”
- This approach ensured visibility for high-intent local searches, attracting clients ready to book treatments.
Google Business Profile and Off-Page SEO
- To expand Jennifer Carly’s presence beyond the website, we optimised her Google Business Profile, enhancing local discoverability and engagement.
- We also built high-quality backlinks from trusted directories and aesthetic-focused platforms, boosting domain authority and credibility.
- This multi-channel strategy ensured the brand’s visibility extended across key platforms where clients searched for aesthetic services.
Performance Monitoring and Adjustments
- Combining traditional analytics with AI-driven insights, we continuously tracked performance metrics to fine-tune the strategy. This iterative approach ensured every aspect of the campaign delivered maximum impact, from search rankings to client engagement.
Pragmatik Marketing’s SEO strategy completely transformed our online presence. They not only helped us achieve top rankings but also ensured our content was compliant and connected us with the right audience. The increase in traffic and bookings has been incredible, and we feel confident in our digital strategy moving forward – JENNIFER, OWNER
The Result
Pragmatik Marketing’s comprehensive SEO strategy delivered exceptional results, significantly enhancing Jennifer Carly Aesthetic Medicine’s visibility, engagement, and client bookings.
65% Increase in Organic Traffic
- A substantial rise in website visits driven by traditional SEO, local SEO, and AI-driven search optimisation.
Top Rankings for Competitive Keywords
- Achieved first-page rankings for high-value search terms like “Morpheus8 treatment [city]” and “best skin clinic near me.”
30% Growth in Local Bookings
- Geo-targeted keywords and an optimised Google Business Profile directly increased client appointments from local searches.
Expanded AI Search Visibility
- Leveraged AI-driven search tools to capture emerging trends and connect with high-intent users, complementing efforts on Google and other traditional search engines.
Improved Technical Performance
- Faster load times, enhanced mobile responsiveness, and a cleaner site structure reduced bounce rates and improved user engagement.
Enhanced Trust and Compliance
- TGA-compliant updates built trust with clients and ensured adherence to regulatory standards, supporting the clinic’s reputation as a trusted leader in appearance medicine.
Pragmatik Marketing’s strategy not only addressed immediate challenges but also positioned Jennifer Carly Aesthetic Medicine for sustainable, long-term growth in a competitive industry.
