SO2GO | Nationwide Market Impact Through a Cohesive Brand
CATEGORY: Brand Development
PLATFORM: Photoshop, Canva
SERVICES: Brand Strategy
BUSINESS: SO2GO
The Challenge
SO2GO, a wholesaler and retailer of alcohol additives, struggled with a lack of consistency in their brand voice and visual identity. Their marketing channels presented a fragmented and unprofessional image, with disparate designs, messaging, and overall tone. This disjointed approach made it difficult to build trust with their target audience or create a memorable brand presence. To address these issues, SO2GO needed a comprehensive brand strategy that could unify their look and feel across all marketing channels and serve as a foundation for their sales funnel. Pragmatik Marketing was brought on board to craft a cohesive brand strategy that would empower SO2GO to communicate effectively, connect with their audience, and drive business growth across Australia.
The Solution
Pragmatik Marketing worked closely with SO2GO to develop a comprehensive brand strategy that unified their marketing efforts and established a professional, cohesive identity across all channels. This strategy laid the foundation for consistent communication and engagement with their diverse target audience of wholesalers, retailers, and end consumers.
Core Brand Elements
- Defined SO2GO’s Brand Purpose and Mission, articulating their role in the market and the value they provide to their customers.
- Established clear Brand Positioning to differentiate SO2GO from competitors and highlight their unique value proposition.
- Created a set of Brand Values that reflected the company’s commitment to quality, trust, and innovation.
- Developed a distinct Brand Voice and Messaging Framework to ensure consistency in tone and communication across all touchpoints.
Visual Identity and Guidelines
- Redesigned SO2GO’s logo to appeal to their broad audience segments, including wholesalers, retailers, and end consumers.
- Established a versatile colour palette and carefully chosen fonts to create a consistent and professional visual identity.
- Crafted a compelling Brand Story and Brand Promise to connect emotionally with their audience and reinforce their market position.
- Compiled a comprehensive Brand Guidelines document to serve as a reference for all future marketing and communication efforts.
Brand Rollout Across Channels
- Rolled out the new brand identity across SO2GO’s entire sales funnel, including digital and print media.
- Unified branding across their website, social media platforms, email marketing, and packaging.
This cohesive and detailed brand strategy empowered SO2GO to present a unified, professional image across all platforms, building trust with their audience and driving engagement and sales.
Pragmatik Marketing completely transformed our brand. The new strategy tied everything together, from our packaging to our marketing channels, and gave us a professional and cohesive identity. It’s made a huge difference in how we’re perceived in the market – KARL, OWNER
The Result
Pragmatik Marketing’s comprehensive brand strategy delivered significant results, equipping SO2GO with a cohesive and professional identity that transformed their marketing efforts and helped them stand out in a competitive market:
Unified Brand Identity
A polished and consistent look across all channels enhanced SO2GO’s professional image, making the brand instantly recognisable and distinctive in the Australian marketplace.
Increased Customer Trust and Engagement
The cohesive branding built trust with wholesalers, retailers, and end consumers, fostering stronger relationships and increasing engagement across platforms.
Streamlined Marketing Efforts
The comprehensive brand kit and guidelines provided SO2GO with the tools needed to maintain consistency, whether executed by internal teams or external marketing providers.
Improved Sales Funnel Performance
With the brand identity rolled out across digital and print media, SO2GO saw improved performance across their sales funnel, from increased website visits to higher social media engagement and customer enquiries.
Pragmatik Marketing delivered a cohesive and professional brand strategy that transformed SO2GO’s marketing efforts. With a unified identity rolled out across all channels, SO2GO now stands out in the Australian marketplace with a consistent, recognisable presence. The comprehensive brand kit ensures that future marketing remains aligned, whether managed internally or by external providers, fostering trust and driving engagement across their sales funnel.
