Stellar Window Clean | Driving Business Growth with Strategic Email Marketing
CATEGORY: Digital Engagement
PLATFORM: Mailchimp
SERVICES: Email Marketing
BUSINESS: Stellar Window Clean
The Challenge
Stellar Window Cleaning, a city-based company, faced a challenge common to many service-based businesses: keeping customers engaged while creating opportunities for growth. Despite having an extensive database of past and current customers, Stellar’s communication efforts had become inconsistent, leaving their audience disconnected and underutilising their client base as a source of repeat business and referrals. Dave, the owner, sought a strategic way to reconnect with his past and current customers, keep his services top-of-mind, and build networking opportunities with potential business partners, such as property managers and office cleaning companies. Pragmatik Marketing was brought on board to design a solution that would turn Stellar’s database into a powerful growth tool.
The Solution
Pragmatik Marketing designed a comprehensive 12-month dual-platform advertising strategy drivin
Pragmatik Marketing implemented a personalised and automated email marketing strategy that revitalised Stellar’s client relationships and expanded their network of business opportunities.
Audience Segmentation
- Divided Stellar’s database into three groups: active clients, dormant accounts, and potential business partners.
- Introduced lead scoring to prioritise high-potential clients and business opportunities, ensuring the most valuable leads received focused attention.
- Personalised communication for each segment to ensure relevance and engagement.
Engaging Email Campaigns
- Designed professional, on-brand email templates featuring compelling copy and eye-catching visuals.
- Developed targeted campaigns:
- Warm-Up Campaign: A friendly “Hello from Dave” email reintroducing Stellar and their services.
- Seasonal Offers: Timely promotions tied to spring cleaning and year-end sparkle drives.
- Networking Outreach: Emails aimed at property managers and office cleaning companies, highlighting referral benefits.
- Expert Content: Cleaning tips, before-and-after photos, and client testimonials to build Stellar’s credibility.
Consistent Scheduling
- Established a regular cadence of bi-monthly emails to maintain visibility without overwhelming recipients.
Data-Driven Adjustments
- Tracked open rates, click-through rates, and responses, making adjustments to optimise performance throughout the campaign.
Pragmatik Marketing implemented a tailored email marketing strategy to reconnect Stellar Window Cleaning with their clients and drive growth. By segmenting their audience, creating engaging email campaigns, and establishing consistent communication, the strategy revitalised client relationships, boosted visibility, and opened doors to new business opportunities.
Attracting High-Value Clients
A cornerstone of the strategy was a brand campaign launched on both Meta and Google. Engaging video content offered potential clients an immersive glimpse into The Avenue Hair’s luxurious ambiance, talented team, and the exceptional results they could expect. This content differentiated The Avenue Hair from competitors and connected emotionally with the target audience. Advanced audience segmentation ensured the campaigns reached individuals who valued and sought premium salon experiences.
Increasing Bookings
On Google Ads, we created and optimised campaigns to capture high-intent search traffic, focusing on individuals actively looking for premium hair salon services in the local area. By refining keywords, reducing the Cost Per Click (CPC), and improving ad copy, we drove quality traffic directly to The Avenue Hair’s website and booking platform, making it simple and seamless for clients to book appointments.
Establishing Market Leadership
A cohesive campaign and content strategy extended beyond advertising, ensuring every client interaction reinforced The Avenue Hair’s premium positioning. We integrated the campaign seamlessly across social media while informing email, window signage, and in-salon signage. This consistent branding captured attention at every stage of the customer journey, building trust and maximising engagement. Testimonial videos and premium service highlights further strengthened The Avenue Hair’s market leadership by showcasing their expertise and client satisfaction.
Pragmatik Marketing’s email campaign reconnected us with our clients, including many we hadn’t seen for some time, and brought in new opportunities. The strategy boosted our revenue and helped secure valuable partnerships. I couldn’t be more impressed with the results – DAVE, OWNER
The Result
Pragmatik Marketing’s tailored email marketing strategy delivered transformative results for Stellar Window Cleaning, reactivating client relationships and driving business growth:
- 59% Open Rate
- Far exceeded industry benchmarks, showcasing strong interest and engagement with Stellar’s email campaigns.
- 45% Click-Through Rate
- Highlighted the effectiveness of targeted messaging and compelling calls-to-action.
- 32% Reactivation Rate
- Successfully converted dormant accounts into active clients, generating new revenue opportunities.
- 200+ Responses
- Direct inquiries and replies led to meaningful conversations, repeat bookings, and new client acquisitions.
- 28% Revenue Growth
- Achieved through a combination of repeat bookings from existing clients and new business from targeted outreach.
- 5 New Business Partnerships
- Networking emails successfully connected Stellar with property managers, resulting in ongoing contracts and referral opportunities.
Pragmatik Marketing’s campaign turned Stellar’s client database into a powerful growth engine, driving increased engagement, trust, and revenue.
